PRIVACY POLICY

Queenslumi utilizes information obtained through our interactions with you, other customers, and selected third parties to support our objective of delivering superior products and services.

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Queenslumi places great importance on the privacy rights of its online visitors, members of the Queenslumi Club, and eStore users. We acknowledge the significance of safeguarding the information collected about them and have implemented protocols to ensure the responsible handling of personal data. This Privacy Policy is designed to inform you about the types of information we gather, the purposes for which we collect and utilize this information, our practices for managing it, potential recipients of this information, and the options available to you regarding its use.

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By accessing the Queenslumi website at https://www.queenslumi.com, you agree to the terms outlined in this Privacy Policy, as well as Queenslumi’s Terms and Conditions, Cookie Policy, and any other referenced documents. This Privacy Policy establishes the principles governing the processing of any information obtained from you or provided by you to us. We encourage you to carefully review the following information to comprehend our policies and procedures concerning your data and its treatment.

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Certain sections of this Privacy Policy specifically address the collection and processing of your personal data in connection with your use of our websites and services, which may require registration with Queenslumi to access.

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Should you have any questions or concerns regarding privacy matters or wish to inquire about the personal information you have shared with us, please feel free to contact Queenslumi at any time. For details on how to reach us, please refer to the "Contact Information" section below.

Queenslumi determine the purposes and methods of processing your data.

All our activities adhere to rigorous ethical principles and legal requirements, and we are dedicated to safeguarding the privacy of all visitors to our websites and users of our (mobile) applications. Therefore, the manner in which we collect and store information depends on how our website and related services are utilized.

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**3.1 Data Collection through Interactions**

When visiting our websites, data is transmitted from your browser to our server. This data enables us to optimize our services and enhance your experience on our websites and apps. It is automatically collected and stored by us or third parties acting on our behalf.

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We may gather information about your computer anonymously for system administration and to compile aggregate information for internal marketing analysis purposes. This includes statistical data about the browsing actions and patterns of our anonymous users.

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Specifically, this data may encompass:

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• The referral URL (the site from which the visitor originated)

• Pages visited on our website

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**3.2 Data Provided by You**

In addition to automated data collection, we also process information that you voluntarily provide to us. This includes, but is not limited to:

• Personal data that identifies you, such as contact information (first and last name, billing or delivery address, date of birth, telephone number, fax number, email address), and credit/debit card information. If you provide personal data about another individual, please ensure you have the right to share that information with us.

• Information submitted during registration to become a member of a Queenslumi website

• Data provided when creating a Wish List or designing your own items

• Information submitted for participation in competitions or promotions sponsored by Queenslumi Group

• Information obtained via third-party platforms like Facebook

• Content uploaded to or shared through our site using our services

• Preferences and interests stored in an online profile, if created (details on profiles below)

• Correspondence records if you contact us, report site issues, or seek technical/customer support

We may also invite you to participate in surveys for research purposes, though your response is voluntary.

All the data mentioned above is provided directly by you. We utilize this information as outlined in this Privacy Policy. You have the option to correct your personal data or object to further processing at any time.

We may utilize the information collected about you in the following ways:

• Ensuring that content from our site is presented in the most effective manner for you and your device.

• Managing your orders, such as notifying you about order status or delivery updates, processing payments, and providing customer service. We may also use your data to assess creditworthiness through third-party services.

• Verifying your identity and responding to inquiries or requests you raise with us to provide optimal service.

• Fulfilling contractual obligations between you and Queenslumi.

• Enabling your participation in interactive features on our platforms.

• Notifying you about changes to our services, terms, conditions, and policies, or providing administrative information.

• Offering benefits and services as a member of Queenslumi websites or services.

• Administering and maintaining records.

• Managing your membership of Queenslumi websites or services, such as the Queenslumi Club.

• Storing and managing any Wish Lists or custom jewelry designs you create, and facilitating sharing of these features.

• Facilitating email communications through functionalities like "send to a friend."

• Enabling participation in sweepstakes, contests, and similar promotions, including administration thereof, with additional rules where applicable.

• Personalizing content on our websites and offering customized offers.

• Preventing or detecting misuse or fraud.

• With your explicit consent, contact you via provided contact details (e.g., mail, email, SMS, telephone, or other electronic means) for marketing, advertising, and opinion research purposes. This includes information related to Queenslumi products, e-commerce activities, special offers, promotions, local store openings, and activities. To tailor communications to your interests, we may analyze your overall interaction with Queenslumi, such as shopping behavior online and in physical stores, use of loyalty programs, product ratings and reviews, customer service history, newsletter interactions, web tracking, subscribed newsletter types, participation in promotions or events, and mobile application use.

  
The duration for which we retain the personal data you provide will be no longer than necessary for the purposes stated, but may be indefinite in some cases.

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At Queenslumi, we uphold the core principle of treating your data with care and confidentiality. We do not disclose your data to third parties except as outlined in this Privacy Policy and without your prior consent. However, your data may be disclosed to third parties if required by law. Additionally, where permitted by applicable law, we may transfer your data within other parts of the Queenslumi Group.

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We engage service providers and data processors to perform tasks on behalf of Queenslumi. These services may include hosting and maintenance, analysis, email messaging, delivery, payment handling, solvency and address checks, and others. These third parties have access to the personal data necessary to fulfill their specific services and are contractually obligated to treat such information with the utmost confidentiality. They are strictly prohibited from using the data for any other purposes.

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In certain instances, we may disclose non-personal data to partners in anonymized form. This may include aggregate information about website or application traffic over specific periods.

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Please note that any information you post or disclose through interactions with Queenslumi (such as personal data in photos, stories, comments, or videos) may become publicly accessible information, visible to visitors of the site and the general public.

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We may disclose your information when required to comply with legal obligations, court orders, or directions from competent authorities. We may also disclose your data to enforce our Privacy Policy and other agreements, protect the rights, property, or safety of Queenslumi or the Queenslumi Group, our employees, customers, or others. This may involve sharing information with other companies and organizations for purposes such as fraud prevention and credit risk reduction.

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If you choose to provide us with personal data through our websites or other channels, it is entirely voluntary. However, please note that if you opt not to provide the requested information, certain customer benefits may not be accessible to you. In some cases, only individuals who have provided necessary personal data can place orders, utilize specific services, and engage in other activities and offers available on our website and (mobile) application.

We offer various options, tailored to specific circumstances, to help you maintain control over your data. These options may include viewing and editing your data online, unsubscribing from services, deleting user accounts, or requesting information about the data we hold.

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You have the right to request that we do not process your data for marketing purposes. We will notify you in advance (before collecting your data) if we intend to use your data for such purposes or disclose your information to any third party for marketing purposes. You can decline consent for such processing by opting out of the forms used to collect your data. Additionally, you can exercise this right at any time by contacting us at cs@queenslumi.com or using the postal address provided at the end of this Privacy Policy.

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Our website may occasionally include links to and from the websites of our partner networks and affiliates. Please note that these websites have their privacy policies, and we do not accept responsibility or liability for these policies. Before submitting any personal data to these websites, please review their respective privacy policies.

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**6.1 Right to object and unsubscribe**

Email communications from Queenslumi, which may include newsletters or marketing content, provide an option to unsubscribe. You can easily opt out of receiving future emails by following the instructions provided in the respective email. If you prefer not to receive any emails from us, simply click on the unsubscribe hyperlink, and we will discontinue sending you emails.

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If you do not wish for your website behavior to be collected and assessed for web analytics purposes, you can opt out of this data gathering.

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To withdraw your consent for receiving promotional information and offers via regular mail, email, SMS, telephone, or any other electronic means, you may do so at any time by sending an email to cs@queenslumi.com with the subject line "data protection". If necessary, we may verify your identity, such as by requesting a copy of your passport ID. This process is free of charge, aside from regular communication costs.

Please note that certain types of messages, such as maintenance announcements or administrative notifications, are integral to the operation of user accounts and our websites and (mobile) applications. As such, the receipt of these messages can only be terminated by deleting your account. You can request the deletion of your account by emailing us at cs@queenslumi.com.

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**6.2 Right to Request Information**

You have the right to access your data held by us. To request details of the information we hold about you and the purposes for which it is used, please write to us at the address provided below. We will respond to your request within 40 days, taking into account any ongoing processing activities up to the time of our response. A reasonable fee may be charged for providing this information, as permitted by applicable data protection laws.

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**6.3 Right to Request Correction**

You have the right to request correction, supplementation, deletion, or blocking of your data stored by us. Upon receiving your request, we will notify you within four weeks regarding our decision to comply and the extent to which we can fulfill your request. If we are unable to fulfill your request, we will provide you with reasons for our decision.

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**7.1 Keeping Information Secure**

We implement appropriate technical and organizational measures to safeguard personal data from accidental or unlawful destruction, loss, alteration, unauthorized use, disclosure, or access. These measures are particularly emphasized when data transmission occurs over networks, and against all other forms of unlawful processing and misuse. Queenslumi engages third-party data processors for the collection and processing of your personal data. Any such third-party processors operate strictly according to Queenslumi's instructions and are contractually obligated to adhere to stringent security protocols when handling your personal data.

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**7.2 Access to Your Personal Details**

**Queenslumi Club:**

You can access and update your personal details by logging into your account on www.queenslumi.com. Navigate to the "My Profile" section where you can view and edit your personal information.  If any of the information you have provided changes (such as your email address or contact details), or if you wish to cancel your registration with us, please update your details on the "My Profile" page or contact us via email using this link. For any inquiries or assistance, please don't hesitate to reach out to us at cs@queenslumi.com.

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If you have any questions regarding the processing of your personal details or about our privacy policy, please do not hesitate to contact us:

- Email: cs@queenslumi.com
- Customer Service Phone: +(44) 7553 371836

Our Customer Service team is available to assist you with any inquiries or concerns you may have.

Queenslumi is committed to upholding fundamental principles of privacy and data protection. To ensure compliance with these principles, we regularly review our privacy policy. Updates are made to reflect new developments, opportunities related to the Internet, and changes in legislation. 

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As part of our commitment to transparency, significant updates to the privacy policy will be prominently announced on our website, along with the revised policy itself.

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Any future changes to our privacy policy will be posted on this page. In certain cases, we may also notify you of these changes via email, where appropriate.